Collaborate with cross-functional teams to define key marketing KPIs and success metrics. Build and maintain dashboards and reports using tools like Power BI or Tableau. Conduct advanced analyses using SQL, Python or R to support campaign performance, customer insights, segmentation, and attribution modeling. Partner with media agencies and research vendors to evaluate marketing effectiveness across digital, CRM, and promotional channels. Lead analysis on customer lifetime value (CLV), brand funnel performance, and marketing ROI. Support the design and interpretation of consumer surveys and other primary research initiatives. Translate complex data into clear, compelling presentations for marketing and business stakeholders. Key Qualifications: Bachelors or Masters degree in Marketing Analytics, Statistics, Computer Science, Business, or related field. 35 years of experience in marketing analytics, marketing science, or a related field. Proficiency in: SQL for data querying and prep...Marketing, Analyst, Banking, Business Services