Job Details

About Us

(un)Common Logic is a digital marketing agency founded in 2008 in Austin, Texas. Our talented team of experts relentlessly pursues excellence in marketing performance and high‑touch customer service. We solve the hard problems in digital marketing by using data to (un)cover surprising details, then use human intelligence to leverage those insights into (un)common results. Yes, we offer all the benefits, such as unlimited vacation, flex‑start, health insurance, IRAs, etc., but that is not the reason to join our team. While we are laid back and fun to be around, we are also committed to doing what it takes to deliver excellent performance. You will get to work side‑by‑side with a team of folks who geek out on what they do and get excited when they drive great results for our clients. The Austin‑American Statesman has named us as one of their "Top Workplaces" ELEVEN years in a row, including 2025!

Roles & Requirements

The Senior Marketing Manager leads all marketing efforts for our digital marketing agency. This role focuses exclusively on promoting our brand — driving awareness, generating qualified inbound leads, strengthening our positioning, and showcasing our expertise across all channels. This person will own the full marketing funnel, develop and execute campaigns, work closely with leadership, and manage external freelancers or contractors as needed. There are no direct people‑management responsibilities.

Key Responsibilities

Marketing Strategy & Planning

• Build and execute the agency's marketing strategy, calendar, and budget.
• Set clear KPIs and optimize based on performance and industry trends.

Campaign Execution

• Lead all marketing channels: content, email (HubSpot), SEO, paid media, social, and events.
• Drive inbound demand and support sales with qualified leads.
• Monitor performance and maintain clean, actionable reporting.

Content, Brand & Thought Leadership

• Produce high-quality content across formats and ensure a consistent brand voice.
• Partner with internal experts to create thought‑leadership materials.

Budget & Vendor Management

• Manage the marketing budget for maximum ROI.
• Oversee freelancers, contractors, and key marketing tools/vendors.

Collaboration & Communication

• Align closely with sales and leadership on messaging and funnel health.
• Provide clear updates, insights, and strategic recommendations.

Continuous Improvement

• Analyze KPIs and competitive insights to refine strategy.
• Ensure all tactics support lead generation, brand strength, and pipeline growth.

Here is what you need to get the job done:

• Proven marketing campaign experience (both creation and management) which has resulted in organizational growth
• Ability to be a "player‑coach" – diving in to do the hands‑on work when needed
• Willing to learn new things
• Excellent interpersonal, written, and oral communication skills.
• Analytical capabilities – measure results from marketing campaigns, analyze for ROI and make adjustments
• Team player, collaborate positively and effectively with key stakeholders (sales, operations, etc.)
• A sense of humor

Requirements*

• Minimum of a Bachelor's degree
• Tools used: Hubspot, Instantly, Apollo, SharePoint, Knowledge Base
• 6‑10 years of experience in a marketing leadership role for a growing organization
• Experience managing outside agencies
• Experience "owning" and managing a budget
• Deep analytical capabilities
• Authorized to work in the U.S. without sponsorship now and in the future

Every member of our team is committed to upholding our (un)common values:

• Do what it takes to deliver excellent results
• Have the right attitude
• Do the right thing
• Communicate directly and honestly
• Do what you say you are going to do
• Always learn and try new things

We don't just tape our values on the wall or put them in a filing cabinet – we "walk the talk" on our values at (un)Common Logic. We are very proud of the culture and team we have built. As such, this position is based out of our office in Austin, TX. Currently, we are working on a hybrid schedule of in the office two days a week (three days for those in training) with an option to work the other days either at the office or remotely.

Want to learn more about our culture? Check out our team video: ttps://www.youtube.com/watch?v=BuOzwhFEeGg&t=2s Visit our team page: One of our Co‑founders wrote a blog post on the type of person who succeeds at (un)Common Logic:

We would love to hear from you!