Job Details

Most people start their mornings with coffee that leaves them jittery, crashing, and running on empty. Everyday Dose exists to fix that because people deserve a morning ritual that actually feels good. We make functional coffee, matcha, and creamers that deliver calm energy, steady focus, and real well‑being. No crash, no jitters, no gut issues. After serving more than 1.3 million customers and expanding into national retail, we're hiring driven, thoughtful people who want to help redefine how the world starts its day at scale.Everyday Dose is seeking a Senior Director of Retention to architect and scale the entire post‑purchase experience across lifecycle, CRM, subscription, and loyalty. You will own LTV, churn reduction, subscription optimization, and all customer journeys after purchase. This is a hands‑on, high‑impact role for a retention expert who loves data, psychology, experimentation, and building systems from the ground up.You will lead a lean but high‑output team (3-6 people) and partner deeply with Growth, CX, Product, and Brand.What You'll DoFull retention strategy and roadmapLifecycle architecture across email, SMS, portal, and productSubscription economics and optimizationPredictive churn modelingActivation and time‑to‑value improvementsChurn reduction initiativesAll retention experiments and A/B testsLTV modeling and reportingCustomer segmentation and personalizationCross‑sell and upsell pathways for new SKUsKEY RESPONSIBILITIESLifecycle & CRMBuild and manage all lifecycle flows (post‑purchase, education, renewal, winback)Oversee list health, segmentation, and deliverabilityDevelop monthly retention campaigns and calendarData & AnalyticsCreate LTV and churn dashboardsLead cohort analysis by SKU, acquisition source, and personaPartner with analysts to uncover retention opportunitiesSubscription ExperienceLead Skio optimizationRedesign cancellation flow and save logicPersonalize in‑portal UXDeploy pause/skip features and predictive triggersCross‑Functional LeadershipWork with CX to reduce avoidable ticketsPartner with Brand on retention storytellingWork with Ops to avoid stockouts that drive churnGuide Product using customer behavior insights10+ years in lifecycle, CRM, retention, or subscription strategy3+ years leading teamsStrong analytical, technical, and behavioral psychology skillsExperience improving retention curves significantlyHands‑on experience with Skio, Klaviyo, Iterable, or similarExceptional collaboration skillsStartup/scale‑up DNAComfortable owning $20M–$50M+ revenue leversCOMPENSATIONCompetitive base, bonus, and equity packageComprehensive health, vision, dentalUnlimited PTORemote‑friendly role#J-18808-Ljbffr