Job Details

Afina is a rapidly scaling consumer brand redefining water‑quality products, with a dominant position in our category and strong traction in direct‑to‑consumer. We are now entering our next growth phase: expanding aggressively into retail, professional, and strategic B2B channels.This role is for a hands‑on sales leader who thrives in zero‑to‑one and one‑to‑ten environments.Role SummaryAfina is hiring a Senior Sales Manager to build our retail and wholesale business from the ground up . This executive will own revenue growth outside of DTC and be directly accountable for opening new channels, closing major partnerships, and turning pilots into scalable distribution. You will not inherit a mature sales organization—you will build it.What You Will OwnBuild New Revenue ChannelsCreate and execute Afina's retail, wholesale, and professional sales strategy from scratchPersonally source, pitch, negotiate, and close early anchor accountsOpen doors with:National and regional retailersSalon and spa groupsHospitality, wellness, and multi‑location service brandsDesign pilot programs and convert them into long‑term contracts and national rolloutsClose Deals, Not Just Manage ThemLead negotiations with buyers, distributors, and strategic partnersOwn pricing, margins, MOQs, promotional terms, and reorder structuresBe directly responsible for hitting aggressive revenue and expansion targetsScale What WorksTurn early wins into repeatable playbooksBuild sales processes, forecasting models, and channel KPIsPartner closely with operations and finance to ensure inventory, cash flow, and fulfillment scale with demandBe a Cross‑Functional Growth DriverWork directly with the CEO, marketing, and product teams to align growth prioritiesInfluence packaging, merchandising, and product roadmap decisions based on real‑world retail feedbackCollaborate on trade marketing, in‑store execution, and co‑branded promotionsWho This Role Is ForYou Are Likely a Fit If You:Have 2+ years of sales leadership experience in consumer products, CPG, beauty, wellness, or home goodsHave personally closed meaningful retail or B2B distribution dealsHave experience helping a brand move from DTC‑only into physical retail or wholesaleAre comfortable operating without a playbook—and creating oneAre energized by ownership, accountability, and fast decision‑makingThis Role Is Not for Someone Who:Only manages existing accountsNeeds large teams and infrastructure before producing resultsIs uncomfortable being hands‑on in the early stagesWhat Success Looks LikeSigned multiple high‑value retail or professional partnershipsEstablished a meaningful non‑DTC revenue streamBuilt a clear path to national retail expansionCreated a scalable sales engine with predictable reordersCompensationCompetitive executive base salaryAggressive performance‑based bonusMeaningful equity or long‑term upside tied to growthBenefits packageLocationUnited States - Remote Position#J-18808-Ljbffr